The Noni is a tree / shrub that can reach a height of 2 to 6 meters. The tree is very popular because of the many medicinal properties of all parts of the Noni. The fruits are ripe when they are glassy white and soft. The smell is not nice, it most resembles putrid cheese. Despite the pungent smell, the fruits are used raw in food and drinks.
It is an easy grower and the Noni can live up to 25 years. The plant makes a deep taproot, which means that the plant can also withstand drought. The seedlings give their first fruits after 3 years and bear fruit all year round.